An education-driven e-commerce experience designed to help users reduce digital eye strain and confidently choose the right lens.
Focused on clarity, trust, and conversion for digital wellness products.
4 Weeks
Lead UI/UX Designer
During my research, I found that users who spend long hours in front of screens experience eye strain and sleep disruption, but struggle to choose the right blue light glasses online.
Most existing platforms focus heavily on style, while critical information about lens technology and real benefits is unclear or missing—leading to confusion, low trust, and drop-offs before purchase.
I designed a lens-first, education-driven e-commerce experience that prioritizes clarity and trust before conversion—positioning blue light glasses as a digital wellness essential rather than just a fashion accessory.
User pain points, competitor analysis, and trust issues.
Structured education before product push.
Calm, minimal UI focused on readability.
Low-fidelity wireframes were used to define hierarchy, CTA placement, and educational priority before visual styling.
I can walk you through the Figma design and decisions.